SYMPATEX

ISPO | Munich | Germany

FAIR DESIGN

YEAR: 2013

FLOOR AREA: 108 SQM 

PHOTOGRAPHY: INKCORPORATED

 

 

For decades Sympatex Technologies has been standing for most modern high-tech functional systems.  As an ingredient brand, Sympatex delivers eco-friendly, breathable,wind- and water-proof membrane sytems and layer laminates. Based on these qualities we have developed a fair stand made of natural and recyclable materials emphasizing the character of the innovative product line as „archtitectural branding“. Due to the modular construction, the appearance ofthe stand can be changed any time.

The main element of the open and communicative fair stand (108 sq.m) is a concave curved rear wall conveying the corporate design to architecture.  Its typical 3-layer technology appears in all fields of the design. The campaign picture shown on the inner sideisimpressingly visualizing the realtionship between Sympatex, nature and human being.

The shape deliberately chosen for the 72-sq. m-picture wall provides storage space behind the curved side wings which is invisible to the visitors.  A „bar“ in the middle of the stand makes communicationeasy and several meeting tables complete the various functional areas. Open screens are shielding the stand from people passing by and offer a 360° product presentation.

Due to the modular construction of the rear wall, planned down to the very last detail, and the use of simple, natural and recyclable materials, the stand fulfils the company‘s demands on a sustainable concept . Precise factory-made modular construction makes assembling and dismantling, e.g. at trade fairs like the ISPO in Munich or the OutDoor in Friedrichshafen, very easy.